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FUND-RAISING AND MARKETING
The Board Members Guide to Fund Raising. This comprehensive fund raising resource highlights effective techniques for seeking support from individuals, governments, and foundations, as well as asking for donations. Fisher Howe, Jossey-Bass, 1991, 168 pages. $30.00 members, $35.00 non-members.
Boards That Love Fundraising: A How-To Guide for Your Board. This book not only shows that all board members (no matter the level of experience) can learn to raise funds, but also provides effective tips to the more experienced. Robert M. Zimmerman and Ann W. Lehman, Jossey-Bass, 2004, 128 pages. $25.00 members, $30.00 non-members.
Capital Campaigns, Strategies That Work, Second
Edition. The authoritative work on developing plans, strategies,
and tactics to raise funds for capital projects. Step-by-step instructions,
graphs, charts, checklists, and case studies. Andrea Kihlstedt, and
Bartlett Publishers, Inc., 2004, 253 pages.
Fundraising Basics: A Complete Guide, Second
Edition. This primer helps new fund raisers learn the basics,
from the vocabulary of fund raising to the nuances of major trends affecting
nonprofits. Barbara L. Ciconte, Jones and Bartlett Publishers, Inc.,
2004, 438 pages.
Fundraising for the Long Haul. Practical guidance for sustaining a long-term commitment to social change. Kim Klein, Jossey-Bass, 2000, 1761 pages. $25.00 members, $30.00 non-members.
Fundraising Responsibilities of Nonprofit Boards. Discover why board members should be involved in fundraising. Help your board succeed in the three phases of fundraising cultivation, solicitation, and stewardship. James M. Greenfield, BoardSource, 2003, 32 pages. $20.00 members, $25.00 non-members.
Hank Rossos Achieving Excellence in
Fundraising, Second Edition. Guided by the philosophy of fund
raising master Henry Rosso, contributors explain the reasoning behind
planning and selection of strategies for fund raising activities. Henry
A. Rosso & Associates and Eugene R. Tempel, editor; Jossey-Bass,
2003, 576 pages. $35.00 members,
Marketing Workbook for Nonprofit Organizations
Volume I: Develop the Plan, Second Edition. Learn how to conduct
a marketing audit and build a plan for marketing your organization.
Gary J. Stern and Elana Centor, Fieldstone Alliance, 2001,
Marketing Workbook for Nonprofit Organizations Volume II: Mobilizing People for Marketing Success. Learn how to mobilize your entire organization in a focused, one-to-one promotion campaign. Includes complete instructions, examples, and detailed worksheets. Gary J. Stern, Fieldstone Alliance, 1997, 197 pages. $39.00 members, $45.00 non-members.
Nonprofit Essentials: The Capital Campaign. Illuminating case studies, practical tools, proven strategies, and helpful hints highlight solutions to common stumbling blocks that can trip up even experienced campaign professionals. Julia Ingraham Walker, John Wiley & Sons, 2004, 177 pages. $35.00 members, $40.00 non-members.
Nonprofit Internet Strategies: Best Practices for Marketing, Communication, and Fundraising Success. This practical manual for nonprofit staff, written in non-technical language, was prepared by experts in the field based on real-life experiences and case studies. Ted Hart, James M. Greenfield, Michael Johnston; Jossey-Bass, 2005, 360 pages. $35.00 members, $40.00 non-members.
Rosso on Fund Raising: Lessons from a Masters Lifetime Experience. Rosso explores topics including leadership, stewardship, and relationships. Henry A. Rosso, Jossey-Bass, 1996, 185 pages. $35.00 members, $40.00 non-members.